Musings of a West Texas Business Venture

Case Studies in EMR, PM, web applications, SEO, and others...

We are currently redesigning our marketing materials to attempt to highlight many of our recent projects, including the deployment of a complete (and customized) Electronic Medical Record (EMR) and Physician Management package, several new websites, several VPN and network installations, a few fax servers, a couple of new web applications, search engine optimization, and new keyword campaigns for several new clients.

Our team is hard at work designing and formatting this information, and we decided to look around at other companies and how they format their case studies. While looking at companies online, we discovered WSI.

This West Texas Internet Consulting company is based out of Amarillo, and claims to have done some very impressive web design. However, some of the claims are just a little outlandish. For instance, the Approach page talks about their Patent-Pending approach to building a web / Internet presence. Considering the amount of prior-art that exists in the building of web pages, and Internet sites, I cannot imagine their patent actually being worth very much. Of course, I'm not an attorney, but I've never heard of any consultantcy (from a single one-person shop all the way up to CSC or IBM) claiming to have a patent on the process of consulting.

Additionally, one of their case studies is Skyward Impressions, a screen printing company based out of Minnesota. WSI claims to have built their website, and redesigned some of their content to double the company's revenues. However, if you visit the web site of Skyward Impressions, at the bottom of the page, is a "designed by AtomicForce" link.


Is it bad form to claim to do work on a website, and that website blatantly states that someone else did the work?

posted by Anthony Presley @ 10:42 AM