Lubbock's Home & Family Magazine
Today, while located at a Lubbock health clinic (I have Strep Throat and a Sinus Infection), I noticed a newspaper-style magazine laying out for others to read. It was a copy of Lubbock's Home & Family Magazine.The magazine is about 20 pages (front and back) supposedly is full of things to do in Lubbock, and other issues which might be of interest to a Lubbockite. For instance, one page is a calendar of all of the "Family" activities going on for the month. Another page contains a short article about reading to your children (which was syndicated from You Can Teach Your Child To Read).
While I was thumbing through the magazine, I did run across a short article entitled "Planning for Success", which took about eight items from Zig Ziglar and didn't quote a single source. Otherwise, the magazine was mostly filled with ads. In fact, of the 19 pages, 6 of them are full-page advertising, and then there are another 31 advertisements of various sizes sprinkled into the other 13 pages (including advertising for itself). I think my math shows almost 2.5 ads per page.
I'm mentioning this, because I'm confused about the value of this magazine. It is full of advertisements for local companies, but contains almost no real content. At least two of the articles are "Associated Press" type articles, which came from other sources. They are claiming to have 350 locations where their magazine is distributed. But who reads it? It has almost no value, in regard to content.
I have no idea what the cost to advertise in the magazine is, but I would hope it is very cheap. It is, basically, the weekly flyer of coupons that I receive in the mail.
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