A Few Weeks of Efficient Frontier
We've been using Efficient Frontier for a few weeks now, three to be precise. So, I thought I'd write about some of our experiences. The initial change over occurred on May 25th, and they started bidding for us. Our first few days we saw a significantly lower-than-average results from them. However, after calling them about the much lower conversion ratios, we determined that the daily spend was much lower than expected. By almost a grand. After updating this, it appears that our conversion ratios are back to where they really should be.Overall, I'd say I'm about 50/50 on their advertising platform at this point. Perhaps the upcoming weeks will show the power of the platform.
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