Yahoo / Overture Programs
I spent about two hours on the phone last week with various members of the Yahoo (previously Overture) team. We had a lot to discuss, about a clients' advertising budgets, and the programs that Yahoo could offer. Thus far, for this client, we've only been doing basic search advertising -- and some of that went over to MSN's adCenter, when MSN dropped Yahoo search results two weeks ago.We've managed to get our client into a few different programs which should spice up their advertising, including some of their SEO programs and pay-per-call. This is a national advertising campaign, so we're quite excited about some of the possibilities. I'll keep this blog updated with how the progress goes for this client.
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