Day Two at the NRA Show
Day Two of the NRA show went without a hitch today. After staying up very late talking strategy with Erik, we both woke up a little groggy and were slow getting out the door. I think we showed up around noon.I actually convinced Erik to try out a McDonald's Asian salad (he stays away from McD's, usually), and once our bellies were full, we hit the show floor running.
We focused on the second half of the 3rd floor, which houses most of the technology exhibits, and found that most of the players this year were the same as last year, and the year before. And most had the same technology and products as always.
We noticed a large number of exhibitors doing the email marketing type of thing (users give the company their name, address, special dates, etc... and then the company can market to them on a constant basis). Some of the players at the show doing this were FlyPaper Marketing, FishBowl Marketing, PatronPath, and Go Loyal. The biggest player (that I know of) in this space is Constant Contact.
Interesting to note about these companies: Alexa ranks FlyPaper in the 5 million range. FishBowl marketing is around 38,000. PatronPath is not ranked. Go Loyal is around 1.1 million. And Constant Contact is around 700. Which may mean something about how Alexa ranks their web sites more than anything else.
Tomorrow, we'll be running into the show to meet with Beth Dugan about industry currents, and seeing how we might be able to collaborate over a few different projects.
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