New Ads
It's that time again, to look at new and expanded advertising possibilities for one of our clients. So, I'm back on the phone with Advertising.com, ValueClick, and Return Path, amongst others. We may stray out of our "normal" constraints and do a trial with Tribal Fusion. I'm told they produce some excellent results for some advertisers. This is, of course, in addition to all of our existing advertising for our client on Google and Yahoo! (previously Overture).
While churning through some of the literature in our quest, I showed up at a semi-random site, the Subservient Chicken. Needless to say, Burger King is doing some very neat things with this website. I'm just not 100% sure what to do with it. IE, how does one justify the cost of the bandwidth (and the development time / resources) required to run the site, and compare it with the number of people who will eat Whoppers next week because of their exposure? Which usually leads me down the road of ... how in the world does a company track that? How would they know if it was effective at sending people TO their stores?
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