Musings of a West Texas Business Venture

More Ads

After some work with ValueClick, and some discussion with my client, it looks like we're going to try a few new campaigns:

1. The first, a CPL campaign with ValueClick. This should provide some interesting results, but I'm a bit leary of the results. We've tried "co-registration" campaigns in the past (with Advertising.com), but they were mostly junk, or "window shoppers", or "coupon hunters".

2. The second, an affiliate campaign with ClickXchange. This started up today, we'll see how it goes.

3. I'd like to look at more RSS advertising. This would include Google (which already does RSS feeds), and possibly something like Feedster. I recently got an interesting article / case study about Pheedo, though I haven't finished reading it.

4. A CPM campaign, probably with ValueClick. Their network just seems to perform pretty well. Not outstanding (Google), but consistent.

Of course, my initial contact with ValueClick required calling all three offices, sending four emails, waiting two weeks, and then calling back the New York office and demanding a manager. I assume business is really good, when they ignore potential customers.

posted by Anthony Presley @ 3:04 PM